Araba Diarra founded our Black-owned hair care brand in the heart of Paris, inspired by a mother’s desire to heal and nourish her children's hair, as well as her own, after years of damage. With a passion for simplicity and a commitment to all-natural ingredients, we’ve made it our mission to create hair products that are not only safe for the whole family but also free from harmful additives and unnecessary chemicals. Our journey began with one storefront in Paris, but our vision extends far beyond. We believe that healthy hair care starts with using pure, simple ingredients, and we’re dedicated to helping people understand the importance of daily hair care. Our products are designed to strengthen and protect your hair in the long run, giving it the love and care it deserves. As we grow, we hope to expand our reach to American consumers, offering the same natural solutions and bringing our unique approach to hair care to families around the world.

Join us in our journey towards better, healthier hair for everyone.